B2B Sales & Unit Economics
LTV : CAC Ratio Calculator
Cost Per Lead (CPL) is a vanity metric. Top businesses scale using Unit Economics. Calculate your Lifetime Value to Customer Acquisition Cost ratio to see if your business is actually scalable.
Part 1: Customer Value
Part 2: Acquisition Cost
Customer Lifetime Value (LTV)
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Customer Acquisition Cost (CAC)
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Your LTV : CAC Ratio
0 : 1
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A healthy ratio is 3:1 (You make 3x what you spend to acquire). If your ratio is lower, your marketing is inefficient. Trellent's data engineers build automated funnels to drive CAC down and LTV up.
Fix My Marketing Economics