B2B Sales & Unit Economics

LTV : CAC Ratio Calculator

Cost Per Lead (CPL) is a vanity metric. Top businesses scale using Unit Economics. Calculate your Lifetime Value to Customer Acquisition Cost ratio to see if your business is actually scalable.

Part 1: Customer Value

Part 2: Acquisition Cost

Customer Lifetime Value (LTV)
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Customer Acquisition Cost (CAC)
₹0
Your LTV : CAC Ratio
0 : 1
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A healthy ratio is 3:1 (You make 3x what you spend to acquire). If your ratio is lower, your marketing is inefficient. Trellent's data engineers build automated funnels to drive CAC down and LTV up.

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